A strategic designer with 8+ years experience leading end-to-end design in complex tenvironments.
Through service, UX and product design, I help organisations tackle ambiguity and make people-centred decisions that deliver outcomes.

Putting people at the heart of the process is what I do. I use service design and product design to create intuitive products and services.
I bring a strategic mindset to every problem, and help organisations make confident, evidence-based plans for delivery.
I take stakeholders on the journey, quickly build connections and have a bit of fun along the way.
Whether we're in discovery or delivery, I conduct user research that shapes key project decisions.
I run interactive workshops with the space and pace for everyone to collaborate and achieve goals.
I help teams and organisations thoughtfully use design methods and AI to deliver impactful experiences.
Design Lead (Experience, Service, Product)
2023 – Present
Outside of delivery, I care about building design capability – particularly in thoughtfully integrating AI tools, research and data privacy ethics, and equipping teams to design impactful solutions at scale.
When I'm not converting people to Pilates or Fujifilm cameras – you'll find me hunting down local eats, scribbling away, or exploring outdoors.
Currently open to opportunities in London, UK.


