Hi there,
I’m Rachel

A strategic designer with over 8 years working in transformation programmes, product teams and digital agencies.

Working at the intersection of design, research and innovation – I turn ambiguous problems into impactful services.

A strategic designer with over 8 years working in transformation programmes, product teams and digital agencies.

Working at the intersection of design, research and innovation – I turn ambiguous problems into seamless services that achieve outcomes.

A bit more about me
Give me
a nudge
Photo of Rachel

Key skills

Service design

Putting people at the heart of the process is what I do. I use service & UX design to create seamless experiences.

Research

Whether we're in discovery or delivery, I conduct research and create compelling artefacts that shape project directions.

Strategy

I set strong strategic visions and roadmaps that guide the way to meaningful outcomes for people and organisations.

AI

I use AI to add rigour to the design process, while thoughtfully integrating it into services to deliver impact.

Facilitation & collaboration

I quickly build connections and run interactive sessions with the space and pace for everyone to achieve goals.

Capability building & mentoring

I help teams and organisations use design and research methods to deliver impactful experiences at scale.

Clients

Clients

Experience

Independent Contractor

Service Design Lead

2023 – Present

Ministry for Children

Oranga Tamariki

Service Design Lead

Contract

2025 – 2026

Firearms Safety Authority

Te Tari Pūreke

Senior Service Designer

Contract

2023 – 2025

New Zealand Police

Ngā Pirihimana O Aotearoa

Senior Service Designer

Contract

2023

Springload

Te Pipītanga

Senior Experience Designer

2021 – 2023

Experience Designer

2018 – 2021

Education

Bachelor of Design with First Class Honours

Massey University

2015 –2019

A bit more

Outside of delivery, I care about building design capability – particularly in thoughtfully integrating AI tools, research and data privacy ethics, and equipping teams to design impactful solutions at scale.

When I'm not converting people to Pilates or Fujifilm cameras, you'll find me hunting down local eats, scribbling away, or exploring outdoors.

Illustration of a scribbleImage of branches with leavesImage of branches with leaves

Get in touch